DrivAd outperforms all other advertising media
DrivAd and its Patent-Pending method
is proud to be one of the most memorable and economic outdoor advertising
concepts on the market. Advertising cost can be measured in many ways.
But, no matter the measure, DrivAd's advertising remains the most
cost effective and affordable campaign compared to any other media.
One way to compare costs is by looking at the cost each time
the advertising is viewed or heard. Advertising agencies adopt this
approach using the term CPM, meaning cost per thousand (CPM) impressions
or viewings. DrivAd’s CPM is close to 1 which makes it one of
the least-expensive advertising media as shown on the following chart.
Notes: CPM rates above are from Morgan Stanley Dean Witter's Technology and Internet Primer.
Advertising campaign total expenditures
Another way to compare advertising costs is to just look at the total expenditure of an advertising campaign.
MEDIUM |
DETAILS |
COST |
PERIOD |
| Billboard |
One 14'x48' highway sign |
$6,900 |
3 months |
| Direct Mail |
One standard coupon to 50,000 homes |
$6,525 |
3 monthly mailings |
| Newspaper Magazine Section |
One quarter-page black&white ad in large local paper |
$9,600 |
3 times in weekly section |
| Local Business Magazine |
One half-page color ad |
$4,800 |
3 times in monthly magazine |
| Truck Side Sign |
One truck |
$7,000 |
5 days M-F |
| Mural Ad |
In airport display ad 4'x5' |
$4,650 |
3 months |
| Bus Side Signs |
2 bus sides |
$5,160 |
3 months |
| Radio |
8x30 sec. spots on major radio station |
$8,400 |
1 week |
| Television–News |
One commercial |
$5,000 |
1x30 sec. |
| Television–Prime |
Two commercials |
$5,000 |
2x30 sec. |
| DrivAd |
10 cars, >600K impressions |
$ 500 |
1 month |
CPM Calculation for DrivAd
The analysis below derives an average cost per one thousand impressions for DrivAd of less than $1 using reasonable
assumptions regarding vehicle usage, traffic density, and other variables shown. Also shown
are calculations using optimistic and pessimistic assumption sets.
|
OPTIMISTIC |
AVERAGE |
PESSIMISTIC |
Yearly Miles ** |
18,000 |
13,673 |
10,800 |
Monthly Miles |
1,500 |
1,139 |
900 |
highway |
900 |
570 |
360 |
street |
600 |
570 |
540 |
# cars/mile** |
43 |
28 |
20 |
highway |
25 |
15 |
10 |
street |
60 |
40 |
30 |
# occupants/car** |
1.85 |
1.63 |
1.45 |
# views/month |
108,225 |
51,074 |
28,710 |
Other viewers (pedestrians, parking, etc.) factor |
30% |
20% |
10% |
Total/month |
140,693 |
61,289 |
31,581 |
Monthly Average Price |
35 |
50 |
75 |
CPM |
0.25 |
0.82 |
2.37 |
** Based on statistics published for the US Department of Transportation in the National Personal Transportation Survey, December 2001
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