Achieving your ROI is our Sole Priority
DrivAd advertising surpasses any other advertising media in many respects ranging from
cost, demographics and targeting.
DrivAd provides:
- Broad reach
- Access to potential consumers as they commute, work and recreate.
- An alternative approach to outdoor advertising’s often cost-prohibitive structure.
- Fine-tuned targeting
- A selection of programs that enroll drivers to advertise for you in exchange for your products or services.
- A streamlined process that allows a quick and easy set-up and rapid campaign launch.
- Campaign performance tracking through Certified Installers and monthly reports.
DrivAd Meets the Challenge of the Changing Advertising Environment
Did you know that in highly populated cities and regions commuters spend nearly two hours a day in their car
driving to and from work? The average American's one-way commute is 27 minutes long.
Individuals with the longest commute report driving an average 302 miles in the past 7
days, while 8 out of 10 report walking an average of 6.1 miles in downtown areas. Clearly
rendering newspaper and TV advertising gradually less effective, this changing
environment presents a challenge for advertisers and reinforces the importance of outdoor
advertising.
High Visibility
With DrivAd, your new media location has no competing clutter. Clearly
displayed, your message and your company name are at eye-level in front of thousands of
consumers—all day, every day.
Broad Reach - In Cars and On Foot
Unlike most billboards, DrivAd signs are easily seen
by folks driving their car AND by pedestrians. Cars with your sign will be at stoplights
where folks are walking. They will be driving millions of miles and be parked at the
mall, the theater, the doctor's office, the driver's workplace, etc.
15 cars will generate 2.6 million impressions in a three-month period; allowing virtually
everyone in a big metropolitan area to have a chance to see your advertisement. Please
refer to our CPM comparison for further information.
Fine-Tuned Targeting
With DrivAd you have not only the option of reaching mass
audiences, but you also can target specific communities. With a rigorous driver selection
process, DrivAd go where people are and deliver your message directly to high visibility
areas and specific demography.
Powerful Data Mining
DrivAd maintains all drivers' information in a proprietary and
secured database. At the beginning of each assignment, we consult our extensive and ever-
growing database to pick the best candidates fitting your demographics and specific
expectations. On a monthly basis, DrivAd provides you with relevant reports and pertinent
statistics.
Quick and Easy Setup
With strong relationships and automated electronic communication
between each party (advertisers, drivers, designers and installers), DrivAd has developed
an efficient process so that your advertising campaign can be launched in a very short
period. All "see-thru" installations will be performed by a professional certified
installer fully committed to the benefits and quality of the DrivAd program.
Cost efficiency
Advertising cost can be measured many ways. But, no matter how it’s
done, DrivAd's advertising is the most cost effective and affordable compared to any
other media. Whether you are looking for 10 or hundreds of cars, DrivAd can support all
your needs. Where else can you reach millions of individuals for a few hundred dollars?
Refer to the Cost Per Mil (CPM) comparison for more information about the cost and
efficiency of this program.
Unique Value -Added Services
In addition to providing an inexpensive and effective
method, DrivAd's talented team is committed to deliver unique services such as
professional installations, decal full guarantee, world-class website, free online
advertising, ongoing cross-communication, comprehensive documentation and a total
flexibility and adaptability to meet your expectations.
To receive a quote for your company, fill out the online form.
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